SHAPE HOW YOU'RE SEEN – The Power of Repetition (Done Right)

Ever feel like people at work just don’t quite get what you’re about?

Like, they see you as “the helpful one” or “the spreadsheet person” – but you’re really trying to be known as the strategist, the fixer, or the one who gets things DONE?

Well, here’s something you might not have clicked onto yet, early in your career: you can influence how people perceive you. You just have to consistently communicate the version of you that you want them to see. Not once. Not loudly. But often – and with some smarts.

We’re not talking about some woo-woo mind tricks here, but a genuine, intelligent strategy that's genuinely achievable, especially if you're in your fabulous twenties and figuring out your professional groove.

Let’s see how this works – and why consistent communication might just be the best tool in your 20s to build credibility, craft your personal brand, and get recognised for what you want to be known for.

Not in a dodgy way – but think about the most effective politicians you’ve seen. The ones who manage to win hearts and minds. They’re not constantly reinventing their message – they’re repeating it. Over and over. But from different angles. With different stories. On different platforms.

They don’t just say, “I believe in X” and call it a day. They share examples, frame problems, and tell stories. They bring it back to their core message every single time.

Now, apply that to yourself.

Want to be seen as “the problem solver”? Then solve problems… but also talk about solving problems. Offer your take on a tricky situation. Share a new method you’ve discovered. Lead a little workshop. Volunteer for messy tasks. Casually mention how you tackled something challenging last week.

Same message, many angles. And that’s how you become the go-to person for that thing.

But once you figure that out, you unlock a massive advantage. That becomes your anchor – the thing you consistently steer conversations back to, without sounding like a broken record.

👉 Want to be seen as the creative thinker? Start highlighting moments where your creativity made a difference.

👉 Want to be the one people turn to when they’re stuck? Share tips, stories, reflections – whatever aligns with your value.

But don’t worry – you don’t have to say the same line every time like a robot. Mix it up! Offer insights, start convos, show up in ways that feel natural but still tie back to that central idea.

That’s how you make it stick. Not just in your head – but in everyone else's.

Because reputation is not built in a day. It’s built in the quiet moments, the consistent ones. The “oh wow, she really knows her stuff” kind of moments.

This is how you build:

• Credibility – by backing up your message with evidence (real results, real impact).
  
  

• Authority – by being visible and vocal on topics you care about.
  
  

• Expertise – through repeated proof, over time, that you get it.
  
  

• Personal Brand – the thing people say about you when you’re not in the room.
  
  

And the best bit is that you don’t need to have a decade of experience to start. You just need a bit of clarity, and a lot of consistency.

Don’t panic. You don’t have to shrink yourself to one skill or one identity. What you can do is find the thread that runs through all of your interests – and make that your message.

Remember those questions about finding your authentic self and purpose? Well, once you've tapped into that core (your values, your genuine passions), this communication strategy allows you to express it in a myriad of ways.

It brings together all those disparate topics into a cohesive, powerful whole. It’s like finding your true north and then sketching out all the amazing routes you can take to get you closer.

Maybe you’re all about solving problems. Or helping people grow. Or making things better, faster, smoother. That theme? That’s your brand anchor.

From there, communicate it from different angles. Tie it into your work, your conversations, your side projects. That way, you still get to explore lots of things – while others get a clear sense of who you are and what you bring.

• Consistent Action: You actually do solve problems! When there’s a tricky situation, you raise your hand and volunteer. You get stuck in.

• Varied Communication: This is where the magic happens. You don't just shout, "I'm a problem solver!" every morning. Instead, you might:

  • Share Success Stories: "Hey, remember that glitch yesterday? Here's how we tackled it." (Subtly reinforcing your problem-solving prowess).

  • Offer Insights: "I've been thinking about this new problem-solving technique I discovered – fancy a quick chat about how it might help us?" (Demonstrating thought leadership).

  • Educate Others: "Perhaps I could put on a quick lunch-and-learn session for the team on effective troubleshooting?" (Sharing knowledge, proving his expertise).

  • Connect the Dots: When people see you working, you make sure it’s clear: "Ah, they're doing that thing they're known for."

See how it works? It’s still about problem-solving, but you're talking about it, demonstrating it, and engaging with it in countless creative ways.

By doing this consistently over time, the message sinks in. People start to think, "Oh, wait a minute, he is the guy who does that! Let's go and ask him." And just like that, your reputation, your image, and your brand begin to flourish.

Keep communicating. Keep showing up. Keep connecting the dots back to who you are and what you want to be seen as.

Because when you do that – steadily, intentionally – people will start to notice.

And when that moment comes, when someone says, “Oh yeah, you’re the one who’s great at [insert thing here]”... that’s your signal. It’s working.

Think of this as your call to action. Ask yourself:

• What do I want to be known for?
  
  

• How can I consistently share and show that?
  
  

• What would it look like to communicate that in new, creative ways?
  
  

Then simply, get started; ideally, right now! No need for fanfare. Just small, steady actions that compound over time.

You don’t need to be a politician to shape how people see you. But a bit of their strategy? Might just change the game. 😉

Let’s hear it – what’s your version of “I want to be known for…”? Drop it in the comments or message me directly. I’d love to know what you're building. 👇